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Who I Am


Jayne Caldwell is an experienced and qualified personal development consultant,  Master NLP and EFT Practitioner. Jayne has her own unique intuitive style and, from her own personal journey she also has a deep understanding of how we learn, and how we sometimes must unlearn, our mind programming.

I have a passion for helping people tranform their lives and their minds using cutting edge personal development techniques that 'work'. I have a life time of experience -I've been there.  I'm an expert in 'bad programming'.  I know, through experience, how disabling our own processes can be and also how fantastically enabling they can be also.

I've trained with the best personal change gurus in the world, Dr. Richard Bandler (Scientist, author, co-creator of NLP), world renowned hypnotist Paul McKenna, John La Valle, Kathryn La Valle, Michael Neil, Jamie Smart, and homegrown international coaches in Matt Hudson, Adrian Brown, Nigel Hetherington.

Amazing people that I am so thankful to have met.

Change your mind; change your world.

So, for me, it's about taking responsibility.

- Education, not medication

- Motivation, action, momentum, not inertia

- Being and making a difference, not being indifferent

- Moving towards better things; moving away from other things

My experience and understanding covers eliminating traumas, anxieties, phobias and many more behavioural patterns.  This is about getting over things, getting through things and getting to things.  It's about finding your keys to open your own doors - and emptying trash along the way.  The techniques will help you to move beyond limitations to enhance your life and reach your full potential.


Life Coaching

Welcome to New Wave New Mind, Life Coaching…


New Wave New Mind, based in Newcastle City Centre and Ponteland in Northumberland, promotes Personal Development, well-being and happiness, using a range of techniques for making lasting and ‘real’ changes for you.


What is a life coach?

A life coach is someone who aims to help and empower others to make, meet and exceed personal and professional goals - including excelling in the workplace, becoming happy and fulfilled in the home, exploring the self and the world, and achieving ambitions.
By harnessing specialist techniques based on core psychological principals and natural intuition, life coaches provide clients with the tools to confidently face difficult situations, push past emotional barriers and eventually view life with fresh, hopeful and enlightened eyes.
Just as sports coaching enables athletes to hone themselves into the fastest, strongest, most tactical competitors in their disciplines, life coaching helps people from all professional and personal backgrounds improve their strengths and build upon their weaknesses to make the most of their lives.
A life coach will never try to be an 'agony aunt' - he or she will never attempt to dish out advice because, firstly - giving advice is just a way of imposing a personal view of the world onto another person (who may or may not share the same view) and, secondly - it is not a life coach's job to become personally involved in a client's life. Life coaching is about objectivity, structure and empowerment, not instruction or indoctrination.
At the heart of it all lies the idea that clients must be given the power to help themselves. Offering advice, opinions and judgements would undermine some of the basic principals behind life coaching, which include:
A) Subjectivity: we all have different perspectives of the world - no one perspective is 'right' or 'wrong', but some perspectives are restrictive and can stop a person becoming who they want to be.
B) Empowerment: it is within everyone's capability to adjust the limits of their own perspective. With the help of life coaching, anyone can learn to open their mind if they wish.
C) Guidance: there is a difference between an instructor and a guide. An instructor shows a person exactly what to do, whereas a guide provides the tools and support a person needs to do something for themselves. A life coach is a guide, not an instructor.
The term 'coaching' itself comes from the Anglo-Saxon word for 'carriage', which is a means of transporting something from one place to another. A life coach therefore, is an individual who guides another individual from where they are in life, to where they want to be in life.
People are realising now that 'self-help' is not a self-indulgent fad, it is in fact a way of improving what we already have, utilising what we already know and breaking down limiting preconceptions about who we are and what we're capable of. Even the most sceptical among us can benefit from discussing and organising our lives with an impartial stranger.

What happens during a life coaching session?

Life coaching sessions will typically be for a specific duration, often between 45 minutes and 60 minutes (depending on the life coach you choose). Sessions can be conducted over the phone, face to face, over email, via Skype and occasionally through instant messaging.
During the session, your life coach will ask you about what you want to get out of life, what areas you're unhappy with and where you'd like to see yourself ending up. Although a life coach will work with you, it’s often up to you to challenge or reflect upon certain ideas to help you move forward with your life. You will never be forced to make any decisions you don't feel comfortable with and all sessions will be confidential, allowing you to explore your thoughts and feelings privately.
Life coaching is often seen as a partnership between you and your life coach, who will gently encourage you to explore how to make positive changes in your life. A life coach should also offer support and feedback to help you to stay focused on your goals.

What can a life coach help me with?

Life coaches utilise effective techniques to help their clients in all aspects of life. If you've ever struggled with anything - whether it be sticking to a diet, learning a language, moving out of your comfort zone, standing up for yourself at work, keeping a stable love life, or achieving those things you always wanted to do (see a whale, go to Asia, climb a mountain and other so called 'bucket-list' activities), then consulting a life coach could help you. 
A life coach will approach things pragmatically. Through questions and exercises, he or she will try to get a good idea of how you look at the world. From this they will be able to identify the most effective route to your goal. Some people feel intimidated by the idea of change and so need to take things very slowly to fulfil their goals. In this situation a life coach might divide ultimate goals into smaller bite-sized pieces. Other people get impatient and lose interest if their dreams aren't realised immediately. In this situation a life coach might suggest introducing stronger reminders and incentives to keep them on track.
However you approach life, your life coach will be able to tailor your sessions to fit. Subjects life coaches deal with include:

  • Love Life - do you ever wonder why the opposite sex never seems to be interested in you? Do you wish you had the confidence to approach someone you have your eye on? Do you have commitment problems? Do you have problems trusting your spouse? Are you having an affair? Are you struggling to deal with a divorce? Whatever the problem, a life coach could help you to understand your love-life problems and then work towards rectifying them.
  • Business Life starting and running a business is tough work. Sometimes we get so absorbed in hard work we neglect ourselves. Life coaches can help with Conidence Leadership, motivation, decision making, goal setting,clarity,
  • and a work life and personaal Balance. Perhaps you feel like you're not making the most of life or perhaps see yourself at a crossroad . There's so much to see, do and learn in this world, but often a lack of confidence, time and will-power can cause us to stay inside not doing anything. Life coaches use specialist skills to motivate and help with clarity of Life Focus for their clients to do the things they want to do, so they can finally fight the urge to procrastinate and start moving towards their real improvement is at the heart of life coaching. Whatever your skill, life coaching could help improve it. Whether you're an athlete, an artist, a writer, a performer, or a musician - adopting specialist techniques will help you to push your limitations and exceed expectations.

- Taken from Life Coach Directory


“Whatever you think you are, or think you are not…  you are right”, Henry Ford



Welcome to New Wave New Mind, Therapy…

New Wave New Mind, based in Newcastle City Centre and Ponteland in Northumberland, promotes Personal Development, well-being and happiness, using a range of techniques for making lasting and ‘real’ changes for you.

New Wave New Mind uses a unique blend of therapies and Mind Enhancement techniques, tailored to each individual and their own personal circumstances.  Bespoke for the individual’s needs.

New Wave New Mind practices using the most up to date effective techniques, mainly, NLP, Hypnosis, EFT and EMI plus, designed to empower you to help you overcome many of life’s obstacles, giving you choices to choose behaviours and both physical and emotional states of well-being by understanding how the mind works whilst removing any self imposed limits.

N L P  -  Neuro Linguistic Programming

NLP was developed in the 1970’s by Richard Bandler and John Grindler in their quest to model human excellence.  From their research, many models and techniques emerged to produce outstanding results in the Personal Development field. 

These tools and techniques work in all sorts of behavioural change.

What are the benefits?

Flexibility:  NLP can be used in a variety of different ways to help with a variety of different issues.

Simplicity:  Most of the NLP techniques take minutes and are extremely simple.

Quick acting:  Many effects take effect instantly and permanently; some may require a small number of repititions, or variations.

Pain Free:  NLP is painless and involves no drugs.  The techniques often allow changes to occur quickly and easily and without drugs or any other medical intervention.

Content free:  No personal details need to be made explicit.

Who uses NLP?

NLP is a widely practiced set of techniques and can be used:


What can NLP help me with?

NLP is a guide for peoples’ thoughts, emotional responses, attitudes, behaviours and beliefs designed to empower the individual.  It gives choice – to choose behaviours and both physical and emotional states of well-being by understanding how the mind works and by removing any self-imposed limits.

One of the strengths of NL{P is its’ flexibility; NLP can be used with the following:


E F T  -  Emotional Freedom Technique

This is one of simplest approaches to personal change that has ever been developed.

In the 1970’s, psychologist Roger Callaghan by chance discovered a phobia cure by tapping on an acupressure point and went on to develop TFT (Thought Field Therapy).

Callaghan’s work was later developed into a similar model by an engineer called Gary Craig, this was to be known as EFT.

EFT is simply a process of lightly tapping various points on the body whilst maintaining focus, usually resulting in a somewhat magical disappearabnce of the problem.

EFT has been taken to new levels.  Silvia Hartmann helped this with her development of Emotrance.

The Assciation of Meridian Therapies website has more detailed insight into these groundbreaking approaches.

Gary Craig introduces EFT in this short video…


EMI Plus  -  Eye Movement Intergration

Helps alleviate emotional trauma and some other conditions. Extremely simple and affective for decoupling emotional responses, EMI Plus can be used to help clients with :

Eye Movement Integration Plus ( EMI Plus ) is a set of processes and tools used to assist clients resolve problematic traumatic incidents. There is a strong emphasis on keeping the process as content free as practicable.
Content free really means there is very little requirement for clients to discuss details of traumatic incidents that are often uncomfortable, embarrassing or have little if any accent on making lasting change.
EMI Plus Components
NLP EMI : An incredibly simple and affective way to remove painful and debilitating emotional trauma imprints. Additionally aspects of physical pain resulting can be reduced and alleviated
Hypnotic and Deliberate Language : Using language more precisely and deliberately to help clients shift from problematic ways of thinking.
Humour and Irrelevance : By using humour and irrelevance in a careful and deliberate way, it is possible to create deep changes in how memories are accessed; and how we can begin to think about our futures in much more positive terms.
Physical Treatments : Aspects of professionally body work systems are employed to help people re-organise how muscles and fascia work to produce body movement. These include aspects of Bowen Therapy, Emmett Technique and bio-feedback.
Neuro Biology of Stress : Having a good working knowledge of the brain, body and psychological aspects of a stress response and their relations to the common anxiety problems people experience offers ways to establish better credible working relationships as well as tools for frame setting.
Generative Change : De coupling aspects of emotional trauma so people are no longer trapped in the tyranny of negative moods and pain are the remedial or first instance points of making long and lasting change. The generative aspects of change are nurtured by using additional therapeutic techniques to have the positive changes project forward from the present to the future.
NLP Eye Movement Integration : This is work that Connirae and Steve Andreas created and developed in the 1980′s and is used and shared, gratefully, with their permission.
EMIPlus is the work of Nigel Hetherington.
Taken From ‘Trauma Resolution Course, EMI Plus’ c/o Nigel Hetherington



Disclaimer:  New Wave New Mind offers the most up to date Mind Enhancement Techniques to support Individuals in their Personal Growth and Personal Freedom.  Although the techniques provided work alongside mainsteam NHS provision, they aren’t a full replacement.  New Wave New Mind will always recommend individuals visit a GP prior to engaging in the theraputic process.


Welcome to New Wave New Mind, Slimming…

Slimming Course
            This isn’t for:-

People who are looking for a quick fix – there aren’t any.  Fat grew over time, and for long lasting change, it will also reduce over time, along with an increase in feeling good more of the time.

People who expect products or other people, or anyone other than themselves, to sort things out.  This is about being fully responsible for all of your outcomes and accepting that whatever you want to achieve is TOTALLY in your control.

This is also not for the pessimists of this world.  Believe you will fail and you will, believe you will be a happier, healthier you and you will.

It’s about having fun – life is meant to be fun.  Give yourself permission to FEEL GOOD.

Benefits to You


  • Continue to enjoy favourite meals
  • No starvations: Eat when you’re hungry
  • No guilt:-  Accept cravings, eat, then re-focus
  • No shocks to system – this is about gradual improvements to suit you – an organic process!


  • This is a FEEL GOOD programme, the big key is moving you more towards feeling good, more of the time.
  • Course focussed 100% on you – One-one sessions guarantee a bespoke programme that is tailored and exactly right for you.


  • Start your new wave with a happier, healthier slimmier you

For a Healthier Happier & Slim You

Scientists now say that between 87-95% of mental/physical/emotional illnesses/problems actually come from our thinking.

1.         Real Change

For real change to happen you must

  • Want to change
  • Know how to change
  • Give yourself time to change


New Wave New Mind can show you HOW, with your full commitment to WANTing to change and allowing yourself TIME to change.

Response-ability:-  There is ALWAYS willful choice

Are you ready for real CHANGE?

  • Establish what/who the real reasons are; it’s likely there’ll be more than one, for example


    • Husband buys your favourite chocolates, even when you’re on a diet
    • Wife makes you delicious meals that you eat even when you’ve already eaten
    • You feel guilty for leaving food on your plate, because people are starving in Africa, even when you are so full you could burst.

3.         Discipline your mind

  • Break the habits
  • Starts with conscious awareness


4.         We Are What We Eat

            Learn how eating the right types of food/eating more, counts for more than counting calories/eating less, and how this can make you slimmer AND younger looking.

5.         Retrain Your Mind – We Are What We Think

            Find out how negative thinking can make you fatter and can age you!
            Learn to feel good, more of the time… and… have FUN!

Sources: Jayne Caldwell, Dr Richard Bandler, Matt Hudson PHD, Dr Robert Young, Dr Caroline Leaf
 ã Jayne Caldwell, New Wave New Mind

New Wave New Mind
Live 4 Life
Healthy Happy Living


NORMAL COURSE PRICE:                                                                        £  375
BUY BEFORE 31ST JULY 2014:                                                       £  225

Award For Taking Action, Buy Now £150

- For tailored 6 wk programme, bespoke for you – 100%
- Buy now offer open until 31st July 2014





Jayne can be found practicing NLP in

Unit 4
Meadowfield Court,
Ponteland Ind. Est. NE20 9SD

and in

Newcastle City Centre
Clavering House
Clavering Place

or home visits.

Group Sessions:  on request

One-To-One Client Sessions:  £60 per hour (max)

Slimming Course:   £150 (special offer)

You will learn easy steps to take control of your life.  You will learn that, even though there are external environmental forces, we are mainly looking at an ‘inside job’ of thought processing and Emotional Management.  Once these processes are upgraded we feel more balanced.  New improved perspectives and choices can also lead us to a much improved standard of living and a happier peaceful life.

New Wave New Mind can help you make ‘real’ improvements in your mind, enhancing your life, inside and out.  Sessions in lunchtime, teatime, in your time.  Be in touch and discuss your requirements further.  We look forward to speaking with you.

“Whatever you think you are, or think you are not…  you are right”, Henry Ford

Contact Jayne…

Jayne can be found practicing NLP in Ponteland, Northumberland (at Unit 4, Meadowfield Court, Ponteland Ind. Est. NE20 9SD) and in Newcastle City Centre (Clavering House, Clavering Place, Newcastle.  NE1 3NG) or home visits.

Learn that, even though there are external environmental foreces, we are mainly looking at an ‘inside job’ of thought processing and Emotional Management.  Once these processes are upgraded we feel more balanced.  New improved perspectives and choices can also lead us to a much improved standard of living and a happier peaceful life.

If a happier and more peaceful life is something that sounds good for you then get in touch for a free, no obligation chat.

“Whatever you think you are, or think you are not…  you are right”, Henry Ford




Say Hello.

Contact Jayne On:

Office: 0191 5974029
Mobile: 07984545518
Skype: newwavenewmind





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